INSIGHT

INSIGHT for Marketing was launched in June 1996 and has successfully grown into a full service marketing & research agency noted for its flexible approach and quick response to client requirements.

INSIGHT is a company committed to serving and addressing the needs of our customers in the most professional manner possible. Our professionalism stems from our team of highly qualified staff which has the right blend of a strong academic background coupled with an equally powerful wealth of practical experience. Together we are dedicated to satisfying clients' needs.

Following is a briefed introduction of the specialized services offered by INSIGHT:

Research

Our success in marketing research stems from a number of factors. Most importantly, we have access to a highly qualified and experienced team of trained project managers, moderators, field managers, interviewers and recruiters. Our clients are given the satisfaction of highly professional and insightful studies that are handled in complete confidence.

In a very short period of time, Insight has been able to prove itself worthy of a name that is respected among its peers. In four years, we have been able to offer sound advice to our clients who have used our research findings successfully in their planning. Our research has, in the past, covered the development of industries in addition to assisting in product launches.

Home Shopping

With the launch of Insight came the groundbreaking initiative known as MEGA MART. After months of thorough research, Insight introduced the concept of Egypt's first-ever home shopping catalog.

As Insight predicted, our initiative was met with enthusiasm from Egyptian consumers and producers and has experienced great prosperity ever since its introduction in December of 1996 where product sales have noticeably increased.

On the one hand, MEGA MART has been able to reach out to a large segment of Egyptian consumers by giving them an extremely convenient service. This convenience can be attributed to the features that we offer as a part of our service. First and foremost, our telephone lines are open to customers seven days a week, while we also offer express delivery. Secondly, we offer a wide range of top quality products at competitive prices, where many of the items available are exclusive to MEGA MART.

In addition to these features, orders and payments are made with extreme ease and this is highlighted by our special incentives and points program that we offer our members. More and more consumers are now turning to MEGA MART and are capitalizing on the advantages of home shopping.

On the other hand, producers have been wise to take advantage of MEGA MART, one of the most efficient marketing and advertising tools available in Egypt today.

By including their products in MEGA MART, producers are able to reach customers in their homes and offices, thus increasing their market size and client base considerably.

Initially, MEGA MART was a unique method of selling and promoting products for hundred of consumers and suppliers respectively in a highly competitive retail market.

Having established a presence in the shopping market through catalogs over the last four years and for clients that have stores in our shopping catalog. MEGA MART is currently expanding the functionality of its presence to further enhance the shopping experience and to move into a number of other vertical market segments including going online to build an e-commerce for MEGA MART with the intention not only to continue printing our semi-annual shopping catalogue but also to expand its operation.

Our operation differentiate us by integrating multiple sales channels, including Ads, orders, and shipping. Thus giving our clients' customers greater control over our shopping experience.

Through the tremendous exposure available on the World Wide Web, we anticipate that this integration will give our clients' customers the added value of being online and to increase awareness of MEGA MART.

In addition, we commercially were the first company that introduced the shopping concept through our MEGA MART catalog in December 1996. Since its introduction, our high quality publication has provided our customers with the ability to purchase products and our suppliers to open 24 x 7 an outlet in a growing number of consumers.